Annual reports and direct mail appeals are critical for nonprofits to recognize donors and engage their community of supporters. Collateral suites and newsletters help visualize and tell the stories of mission and impact. I have managed the ideation, creation, and execution of these critical projects.
I have managed multiple video projects from start to finish, including mapping out storylines, logistically planning out shoots, hiring vendors, and promoting the final videos.
A joy of mine was getting to know these incredible children and their parents, and be able to interview and tell their story to help fundraise for our mission.
These types of direct mail pieces were sent to thousands of donors. In this instance, we experimented with a goal/challenge concept.
To prepare for the 50th anniversary of Pine Street Inn, we partnered with a creative agency for a photoshoot of our tenants and trainees. This annual report served as a kick-off of the year-long celebration year, so these creative elements had to carry through to the remainder of collateral and planning.
This was one of multiple annual reports I helped project manage from Horizons, which included photography, writing, donor lists, and more.
Collateral suite front
Collateral suite back
Newsletter with external envelope, letter, gift slip, reply envelope
Overview one-pager: collected and strategized on data display for prospects to learn more